Teaching Ethics in Marketing Research: An Experiential Approach
- 1 December 1983
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 5 (3) , 27-34
- https://doi.org/10.1177/027347538300500307
Abstract
This study shows how an experiential exercise can be used to better introduce students to ethical issues in marketing research or other technique-based courses whose structure does not lend itself well to a discussion of ethics. Students who participated in an experiential exercise in marketing research ethics tended to (1) show more substantial changes in attitudes toward ethics and (2) demonstrate a more realistic understanding of the complexity involved in resolving ethical issues than did students not able to participate in such an exercise.Keywords
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