Choice Environment, Market Complexity, and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice
- 1 November 2001
- journal article
- Published by Elsevier in Organizational Behavior and Human Decision Processes
- Vol. 86 (2) , 141-167
- https://doi.org/10.1006/obhd.2000.2941
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