Viewpoint: Applying the Distinction Between Market-Oriented and Customer-Led Strategic Perspectives to Business School Strategy
- 1 January 2000
- journal article
- research article
- Published by Taylor & Francis in Journal of Education for Business
- Vol. 75 (3) , 183-187
- https://doi.org/10.1080/08832320009599012
Abstract
The mission-linked AACSB accreditation standards suggest the importance of the strategic management process for business schools. The standards also emphasize customer-driven curriculum changes. This article presents an application of strategic management literature for consideration in the strategic management process of business schools. Specifically, the distinction between market-oriented and customer-led strategies is described, and the particular relevance and importance of this for business schools is explained.Keywords
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