Advertising Self-Regulation: Private Government and Agent of Public Policy
Open Access
- 1 January 1985
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 4 (1) , 129-141
- https://doi.org/10.1177/074391568500400110
Abstract
Advertising self-regulation as a form of private government is being recognized as a valid complement to government regulation in a growing number of countries. It is also being increasingly integrated into public policy as more governments refer to its standards, participate in its functioning, and even promote and supervise it.Keywords
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