R&D/marketing interfaces in the telecommunications industry
- 28 February 1990
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 19 (1) , 87-94
- https://doi.org/10.1016/0019-8501(90)90033-r
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
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- Managing relations between R&D and marketing in new product development projectsJournal of Product Innovation Management, 1988
- Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical EvidenceJournal of Marketing, 1987
- R & D and marketing dialogue in high-tech firmsIndustrial Marketing Management, 1985
- The R&D-marketing interface in high-technology firmsJournal of Product Innovation Management, 1985