The Industry‐specific Basis of the Market Share‐Profitability Relationship
- 1 March 1994
- journal article
- Published by Emerald Publishing in Journal of Consumer Marketing
- Vol. 11 (1) , 27-37
- https://doi.org/10.1108/07363769410053673
Abstract
The Industry-specific Basis of the Market Share-Profitability RelationshipKeywords
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