Reappraising Mail Survey Response Rates
Open Access
- 1 November 1974
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 11 (4) , 413-417
- https://doi.org/10.1177/002224377401100406
Abstract
Numerous studies have evaluated various techniques for increasing response rates in mail questionnaire surveys. This study examines two such techniques (personalized cover letters and follow-up post reminders), but goes beyond the single criterion of response reliability to consider budget and time constraints, as well as minimum sample size requirements for analysis purposes.Keywords
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