Perceptual maps and the optimal location of new products: An integrative essay
- 31 December 1988
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 5 (4) , 225-249
- https://doi.org/10.1016/0167-8116(88)90003-1
Abstract
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This publication has 83 references indexed in Scilit:
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