‘We Are All Customers Now . . .’ Rhetorical Strategy and Ideological Control in Marketing Management Texts*
- 3 July 2003
- journal article
- Published by Wiley in Journal of Management Studies
- Vol. 40 (5) , 1325-1352
- https://doi.org/10.1111/1467-6486.00382
Abstract
No abstract availableKeywords
This publication has 49 references indexed in Scilit:
- EditorialJournal of Marketing Management, 1999
- "Foreseeing" MarketingJournal of Marketing, 1999
- Vanishing Point: The Mix Management Paradigm Re-ViewedJournal of Marketing Management, 1998
- Art or science?: Fifty years of marketing debate1Journal of Marketing Management, 1996
- The four faces of commodification in the development of marketing knowledgeJournal of Marketing Management, 1995
- Editorial: Marketing: Unity in diversityJournal of Marketing Management, 1994
- A feminist poststructuralist analysis of the rhetoric of marketing relationshipsInternational Journal of Research in Marketing, 1994
- On Rethinking Marketing: Our Discipline, Our Practice, Our MethodsEuropean Journal of Marketing, 1994
- Postmodern Marketing?European Journal of Marketing, 1993
- ON THE NATURE OF COGNITIVE MAPSJournal of Management Studies, 1992