Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics
Top Cited Papers
- 1 January 2003
- journal article
- Published by Elsevier in Journal of Retailing
- Vol. 79 (2) , 97-106
- https://doi.org/10.1016/s0022-4359(03)00008-3
Abstract
No abstract availableKeywords
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