Laboratory Measurement of Response to Consumer Information
Open Access
- 1 November 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 12 (4) , 390-401
- https://doi.org/10.1177/002224377501200402
Abstract
Laboratory experimental procedures were employed in conjunction with objective measures of information adoption to study consumer responsiveness to price information. Findings suggest that information adoption is facilitated when the information is perceived as new by consumers and is presented in a simplified format; evidence also indicates that a situational variable, time cost, plays a significant role in information adoption.Keywords
This publication has 4 references indexed in Scilit:
- Nutrition Labeling for Canned Goods: A Study of Consumer ResponseJournal of Marketing, 1973
- Prepurchase Information Seeking for New Cars and Major Household AppliancesJournal of Marketing Research, 1972
- What Are the Benefits of Unit Pricing?Journal of Marketing, 1972
- Concentration of Information Power among ConsumersJournal of Marketing Research, 1971