Consumer perceptions in Eastern European food markets
- 1 March 1995
- journal article
- Published by Emerald Publishing in British Food Journal
- Vol. 97 (2) , 34-38
- https://doi.org/10.1108/00070709510082489
Abstract
Conducts a small‐scale consumer survey in Bulgaria and the Czech Republic. Examines consumer preferences with respect to product and distribution characteristics of food. Finds product characteristics to be more important than service characteristics. Furthermore, customers have a strong preference for imported foods, but exaggerate the market share, and are mainly impressed by the presentation and packaging superiority.Keywords
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