What Distinguishes the Top Performing New Products in Financial Services
- 1 September 1994
- journal article
- Published by Wiley in Journal of Product Innovation Management
- Vol. 11 (4) , 281-299
- https://doi.org/10.1111/1540-5885.1140281
Abstract
No abstract availableKeywords
This publication has 27 references indexed in Scilit:
- The New Product Process in Financial Services: Strategy for SuccessInternational Journal of Bank Marketing, 1993
- The Impact of Product Innovativeness on PerformanceJournal of Product Innovation Management, 1991
- New Industrial Financial Services: What Distinguishes the WinnersJournal of Product Innovation Management, 1991
- Success Factors in Developing New Business ServicesEuropean Journal of Marketing, 1991
- New product development in the financial service industry: A case studyJournal of Marketing Management, 1991
- The Adoption of Marketing by Financial Institutions in the UKThe Service Industries Journal, 1988
- Success factors in product innovationIndustrial Marketing Management, 1987
- Keys to new product success and failureIndustrial Marketing Management, 1987
- Project NewProd: Factors in New Product SuccessEuropean Journal of Marketing, 1980
- Identifying industrial new product success: Project NewProdIndustrial Marketing Management, 1979