New product success factors: A comparison of ‘kills’ versus successes and failures
- 1 January 1990
- journal article
- Published by Wiley in R&D Management
- Vol. 20 (1) , 47-63
- https://doi.org/10.1111/j.1467-9310.1990.tb00672.x
Abstract
No abstract availableKeywords
This publication has 7 references indexed in Scilit:
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- Project NewProd: Factors in New Product SuccessEuropean Journal of Marketing, 1980
- Identifying industrial new product success: Project NewProdIndustrial Marketing Management, 1979
- The Dimensions of Industrial New Product Success and FailureJournal of Marketing, 1979
- Why new industrial products failIndustrial Marketing Management, 1975