Credit Card Possession and Other Payment Systems
- 1 June 1994
- journal article
- research article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 12 (4) , 13-24
- https://doi.org/10.1108/02652329410058003
Abstract
Explores the socioeconomic and demographic characteristics of Asian and Hispanic credit card holders. Outlines a conceptualization of the relationships between alternative payment systems and various demographic and behavioural variables, which may serve as a preliminary theoretical framework for analyses of payment systems. Discusses the implications and their importance to marketers.Keywords
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