A Customer Value Perspective in the Nonprofit Marketing Context: Expanding the Means-End Chain for Multiple Stakeholders
- 14 March 2001
- journal article
- Published by Taylor & Francis in Journal of Nonprofit & Public Sector Marketing
- Vol. 8 (3) , 25-37
- https://doi.org/10.1300/j054v08n03_04
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- The Funding for HIV/AIDS: Implications for Strategic Development by Nonprofit OrganizationsJournal of Marketing Theory and Practice, 1996
- Crisis in the Arts: The Marketing ResponseCalifornia Management Review, 1996
- Environmental Organization Alliance Relationships within and across Nonprofit, Business, and Government SectorsJournal of Marketing & Public Policy, 1996
- A framework for evaluating the relational extent of a relationship marketing strategy: The case of nonprofit organizationsJournal of Direct Marketing, 1994
- A Means-End Chain Model Based on Consumer Categorization ProcessesJournal of Marketing, 1982