Measuring customer satisfaction: A comparison of buyer, distributor, and salesforce perceptions of competing products
- 31 August 1993
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 22 (3) , 247-254
- https://doi.org/10.1016/0019-8501(93)90012-v
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
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- Issues in Marketing's Use of Multi-Attribute Attitude ModelsJournal of Marketing Research, 1973