Critical path method for introducing an industrial product
- 30 April 1982
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 11 (2) , 125-131
- https://doi.org/10.1016/0019-8501(82)90006-2
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- The Dimensions of Industrial New Product Success and FailureJournal of Marketing, 1979
- Assessing introduction factors for a new industrial productIndustrial Marketing Management, 1978
- New Product Adoption and DiffusionJournal of Consumer Research, 1976