The past, present, and future of direct-to-consumer prescription drug advertising
- 31 October 1999
- journal article
- Published by Elsevier in Clinical Therapeutics
- Vol. 21 (10) , 1798-1811
- https://doi.org/10.1016/s0149-2918(99)80058-7
Abstract
No abstract availableKeywords
This publication has 11 references indexed in Scilit:
- Rote learning after exposure to a direct-to-consumer television advertisement for a prescription drugClinical Therapeutics, 1998
- The Impact of a Direct-to-Consumer Prescription Medication Advertising Campaign on New Prescription VolumeDrug Information Journal, 1996
- Direct-to-Consumer Advertising and Consumer Prescription PricesDrug Information Journal, 1996
- Practical Considerations When Evaluating Direct-to-Consumer Advertising as a Marketing Strategy for Prescription MedicationsDrug Information Journal, 1994
- Prescription Drug AdvertisingJournal of Pharmaceutical Marketing & Management, 1993
- Direct-to-Consumer Advertising: Today's Issues and Tomorrow's OutlookJournal of Drug Issues, 1992
- Some Comments on Direct-to-Consumer AdvertisingJournal of Pharmaceutical Marketing & Management, 1992
- Physician motivations for nonscientific drug prescribingSocial Science & Medicine, 1989
- Direct to Consumer Prescription Drug AdvertisingJournal of Pharmaceutical Marketing & Management, 1987
- The Pain-Pill-Pleasure Model and Illicit Drug ConsumptionJournal of Consumer Research, 1979