Models for Pricing Decisions
Open Access
- 1 August 1978
- journal article
- other
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 15 (3) , 413-428
- https://doi.org/10.1177/002224377801500312
Abstract
The authors review the major pricing decisions that must be made by managers, explain the current price decision models, and suggest the developments necessary before pricing decisions can become more “scientific” in orientation. They suggest ways market researchers can contribute to the creative development of new approaches to solving pricing problems.Keywords
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