Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes
- 30 September 1996
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 37 (1) , 27-39
- https://doi.org/10.1016/0148-2963(96)00023-9
Abstract
No abstract availableKeywords
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