Internet Technology and the Future of Marketing Education
- 1 December 1997
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 19 (3) , 44-55
- https://doi.org/10.1177/027347539701900305
Abstract
This article examines how increasing use of the Internet and its related technology will affect the role of marketing educators and the way they teach marketing. The authors also discuss how the Internet might be harnessed to meet current challenges facing business education.Keywords
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