Toward a Theory of Consumer Choice as Sociohistorically Shaped Practical Experience: The Fits‐Like‐a‐Glove (FLAG) Framework
- 1 March 2002
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 28 (4) , 515-532
- https://doi.org/10.1086/338202
Abstract
This article presents an ethnographic investigation into choice for postsecondary education. Findings from the investigation highlight choice experieKeywords
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