How marketers evaluate price sensitivity
- 1 May 1988
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 17 (2) , 169-176
- https://doi.org/10.1016/0019-8501(88)90019-3
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Separate prices as a marketing toolIndustrial Marketing Management, 1987
- Pricing practices in two industriesIndustrial Marketing Management, 1985
- Cost-based pricingJournal of Business Research, 1985
- Pricing as creative marketingBusiness Horizons, 1983
- A Decision-Making Structure for Price DecisionsJournal of Marketing, 1973