Customer Relationship Management: In B2C Markets, Often Less is More
Top Cited Papers
- 1 April 2002
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 44 (3) , 87-104
- https://doi.org/10.2307/41166134
Abstract
No abstract availableThis publication has 17 references indexed in Scilit:
- Customers' motivations for maintaining relationships with service providersPublished by Elsevier ,2002
- Reframing relationship marketing for consumer marketsInteractive Marketing, 2001
- Consumers and Their Brands: Developing Relationship Theory in Consumer ResearchJournal of Consumer Research, 1998
- EditorialInternational Journal of Research in Marketing, 1997
- The variability of attitudinal repeat-ratesInternational Journal of Research in Marketing, 1997
- Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationshipsInternational Journal of Research in Marketing, 1997
- The anatomy of conquest: Tesco versus SainsburyJournal of Brand Management, 1997
- Dimensions of Brand PersonalityJournal of Marketing Research, 1997
- Subcultures of Consumption: An Ethnography of the New BikersJournal of Consumer Research, 1995
- An adjective check list for the study of "product personality."Journal of Applied Psychology, 1957