A Methodology for Identifying Innovator Characteristics of New Brand Purchasers
Open Access
- 1 August 1974
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 11 (3) , 331-334
- https://doi.org/10.1177/002224377401100314
Abstract
No abstract availableThis publication has 19 references indexed in Scilit:
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