Exploring Achievement Striving as a Moderator of the Grading Leniency Effect
- 1 April 2002
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 24 (1) , 4-14
- https://doi.org/10.1177/0273475302241002
Abstract
Graduate and undergraduate students were asked to rate hypothetical teachers in a full-factorial, full-profile conjoint task. Teacher attributes of grading leniency, workload assigned, enthusiasm, and real-world orientation were manipulated. Achievement striving, a subscale of the Type A personality scale, was found to be inversely related to the tendency to give higher evaluations to lenient-grading teachers at the undergraduate level but not at the graduate level. Additional analyses and implications are discussed.Keywords
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