Seasonal Variation of Coastal Resort Visitors: Hilton Head Island
- 1 July 1992
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 31 (1) , 50-56
- https://doi.org/10.1177/004728759203100110
Abstract
This study identified numerous significant differences in visitors to Hilton Head Island according to season. The most useful are length of stay according to accommodation type, attributes important in the decision to visit, and trip origin. The study suggests that approaching segmentation by seasonality is a useful practice.Keywords
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