Differences in the relative influence of product attributes under alternative processing conditions: Attribute importance versus attribute ease of imagability
- 31 December 1994
- journal article
- Published by Wiley in Journal of Consumer Psychology
- Vol. 3 (1) , 29-49
- https://doi.org/10.1016/s1057-7408(08)80027-7
Abstract
No abstract availableKeywords
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