A Striking Characteristic of Innovators
Open Access
- 1 February 1977
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 14 (1) , 104-107
- https://doi.org/10.1177/002224377701400112
Abstract
A wide variety of sociological, psychological, and demographic characteristics have been hypothesized to describe the early triers of new consumer products, but have not been supported by subsequent research. This report concerns research into product class use, a characteristic that is associated markedly with early trial.Keywords
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