Corporate Identity: A Strategic Marketing Issue

This publication has 8 references indexed in Scilit:

• Erratum
  Marketing Intelligence & Planning, 1989
• A new approach to the corporate image management process
  Journal of Marketing Management, 1989
• The Adoption of Marketing by Financial Institutions in the UK
  The Service Industries Journal, 1988
• The Image of Dutch Banks
  International Journal of Bank Marketing, 1988
• PLANNING A FACE‐LIFT: IMPLEMENTING A CORPORATE IMAGE PROGRAM
  Journal of Business Strategy, 1987
• Faith in four Ps: An alternative
  Journal of Marketing Management, 1986
• The Marketing of Services: Managing the Intangibles
  European Journal of Marketing, 1985
• Corporate Identity: Beyond the Visual Overstatements
  International Journal of Advertising, 1984