Metatheory and Metamethodology in Marketing: A Lakatosian Reconstruction
- 1 January 1985
- journal article
- review article
- Published by SAGE Publications in Journal of Marketing
- Vol. 49 (4) , 23-40
- https://doi.org/10.2307/1251429
Abstract
No abstract availableThis publication has 13 references indexed in Scilit:
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