An Experiential Approach for Integrating Ethical Analysis into Marketing Coursework
- 1 August 1990
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 12 (2) , 3-9
- https://doi.org/10.1177/027347539001200202
Abstract
This article presents an instructional module designed to help students confront the ethical issues often found in business practice. It uses the experiential approach increasingly found in marketing course work. An example of the use of this module in a promotion strategy class is provided.Keywords
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