Attributes of movie distribution channels and consumer choice
- 1 March 1991
- journal article
- research article
- Published by Taylor & Francis in Journal of Media Economics
- Vol. 4 (1) , 3-17
- https://doi.org/10.1080/08997769109358200
Abstract
This study uses a theory of reasoned action/expectancy value approach to explore cable subscribers' choices and attitudes about pay‐per‐view movies and motion pictures shown in theaters and available on pay channels or for VCR use. The authors find evidence that attitudes toward pay‐per‐view movies affect both pay‐per‐view and other movie presentation choices.Keywords
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