Faster New Product Development
- 1 June 1988
- journal article
- Published by Wiley in Journal of Product Innovation Management
- Vol. 5 (2) , 150-153
- https://doi.org/10.1111/1540-5885.520150
Abstract
No abstract availableKeywords
This publication has 8 references indexed in Scilit:
- SPEEDING YOUR NEW PRODUCT TO MARKETJournal of Consumer Marketing, 1988
- Managers at Work: To Innovate Faster, Try the Skunk WorksResearch Management, 1987
- Approaches to Accelerating Product and Process DevelopmentJournal of Product Innovation Management, 1987
- Strategic forces affecting marketing strategyBusiness Horizons, 1986
- Competition and product management: Can the product life cycle help?Business Horizons, 1986
- Opportunities for Revitalizing Stagnant Markets: An Analysis of Household AppliancesJournal of Product Innovation Management, 1984
- Disharmony between R&D and marketingIndustrial Marketing Management, 1981
- Shortening of the PLC: An Empirical TestJournal of Marketing, 1981