Changes in industrial buying: Implications for industrial marketers
- 30 April 1980
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 9 (2) , 117-121
- https://doi.org/10.1016/0019-8501(80)90017-6
Abstract
No abstract availableKeywords
This publication has 8 references indexed in Scilit:
- A critical review of recent organizational buying researchIndustrial Marketing Management, 1978
- Purchasing's role across the product life cycleIndustrial Marketing Management, 1978
- Organizational buying behavior: Hypotheses and directionsIndustrial Marketing Management, 1977
- Marketing in 1985: A View from the Ivory TowerJournal of Marketing, 1977
- Emerging models of organizational buying processesIndustrial Marketing Management, 1977
- Reciprocity in Industrial Buying and Selling: A Study of AttitudesJournal of Purchasing, 1973
- Buying Is Marketing Too!Journal of Marketing, 1973
- Reciprocity: Retrospect and ProspectJournal of Marketing, 1970