Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market
Open Access
- 1 January 1988
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 7 (1) , 185-202
- https://doi.org/10.1177/074391568800700114
Abstract
Policymakers recognize that investments and investment decisions are vitally important to the financial stability of many families. Poor investment advice may result in decisions which may, in a literal sense, financially cripple a family. With the importance of investment decisions in mind, the purpose of this research is to explore the potential efficacy of public policy proposals designed to remedy the problems consumers have with the investment and financial services markets. To accomplish this purpose, this research takes a micro look at how consumers evaluate and choose investment services, a unique perspective for an impact evaluation.Keywords
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